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Myrtle Beach, South Carolina

WMBF News is the newest NBC station to hit the Myrtle Beach and Florence areas in South Carolina, as it launched on 08.08.08 in conjunction with the 2008 Summer Olympics. WMBF is an all-digital station, broadcasting on Channel 10 on cable. The station is owned by Raycom Media of Montgomery, Alabama, which also owns WIS in Columbia, WECT in Wilmington and WCSC in Charleston. Viewers who normally watch these stations on cable and satellite will have the pleasure of getting local news and information from an NBC station located right in the Grand Strand and Pee Dee region. Coverage extends through all 8 counties of Market 103, and can be seen in over 280,000 households, according to Nielsen M