Digital marketer with track record of designing and executing integrated marketing campaigns
across digital channels like paid search, display, email marketing and social media
Ensuring the deployment of successful PPC Campaign, bidding strategies, keyword management and program expansion such that KPIs are met on time and within budget.
Implementing search engine optimization program with the help of content marketing via onpage, blogging, infographics and other mediums.
Working with copywriter and Designer to vet marketing communication material: landing pages, ad copy and headlines and email copy.
Emphasizing equal importance to usability for better conversion rate optimization