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Cambridge, United Kingdom United Kingdom

Freelance Lead UX/experience design researcher.

Technology / Software / Internet

As an experienced UX researcher, I get to ask “Why?” every day, and from large amounts of data, I see the connections between disparate data points which will drive design strategy and help improve the products & services which people have come to rely on in their digital worlds (and sometimes in their physical ones). I imagine the future through understanding the present, and use insights to deliver innovative evidence-based digital strategy across projects & channels, aligned with larger company vision, objectives and KPIs. I believe that the interactions we have with every product & service are essentially a conversation - making content not "just about copy”, with a focus on under