Luciano Lauri is an experienced UX designer with a BA in Social Communication from Universidade de São Paulo (Brazil) and an MBA in Digital Marketing from FECAP. He started his career as a Graphic Designer in São Paulo designing ads, books and packaging for agencies and design studios.
In 1996 he joined Hipermidia Digital, a pioneer digital agency in Brazil, where he got the chance to work for big clients (Natura, TetraPak, Unibanco, Sulamerica) as a webdesigner. His first experience working abroad happened through an exchange trainee program between Hipermidia and two digital agencies in New York: Razorfish and Attik Design.
The opportunity of creating an online music store for one of...