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luisamartine

Luisa Fernanda Martinez Diaz

Personal Information
Organization / Workplace
Bogotá D.C. Area, Colombia Colombia
Occupation
Marketing Manager with CRM and Digital marketing experience.
Industry
Advertising / Marketing / PR
About
Business administrator specialized in strategic marketing. 15 years of solid experience in marketing planning, and implementation of media (ATL) and non media tactics (BTL) to create or position products/brands and increase their value. I’m interested in working in marketing, publicity and communications, specially if a strong digital strategy is involved. Specialties: brand champion, brand development/positioning, media buy (ATL) and creative campaigns for consumer and corporate segment, budget administration, competitive investigation to generate new opportunities, marketing strategy definition, digital content, digital strategy definition for Colombia, Venezuela, Peru, Ecuador, Argent...
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