Personal Information
Organization / Workplace
Greater Los Angeles Area United States
Occupation
Strategy and marketing executive at eCommerce startup
Industry
Retail
About
I am a strategist and marketing executive with success in both Fortune 500 and startup environments, with a doctoral degree in medicine from Northwestern University and prior experience at McKinsey & Company.
Currently, I am the Head of Strategy and Customer Acquisition at Candy Club, a fast-growing, VC-funded subscription eCommerce startup based in Los Angeles. I manage the customer acquisition strategy and oversee marketing analytics and all paid acquisition channels. I also work directly with the CEO and departmental VPs to develop strategic and budget plans, implement growth initiatives, and lead cross-functional projects.
Previously, I was a strategy consultant at McKinsey & Compa...
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