Personal Information
Organization / Workplace
Greater Seattle Area United States
Occupation
Manager, Digital Engagement
Industry
Advertising / Marketing / PR
Website
http://www.REI.comAbout
Responsible for REI's social marketing presence as well as engagement and social elements on REI.com. My team manages our presence on Facebook and Twitter (including local social accounts) as well as YouTube, Google+ and more platforms to come. We also manage product reviews on REI.com and all community and engagement features such as the REI.com blog, Q&A, contests, polls, etc. We are also responsible for content strategy for engagement.
Previously managed the REI paid search program across all divisions. Responsible for creating forecast and managing to budget and goals. Developed new platform presence and connect with customers across the funnel. Consistently ran tests, analyzed resu...
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