COMPETENCIES
• Research and Analysis
Quantitative and qualitative research methods including market segmentation, survey design, voice of the customer, focus groups, in-depth customer interviews and secondary research. A prescient thinker with an analytical mind and the ability to distil information, identify trends and draw conclusions to create new insights and drive actions.
• Planning and Strategy
Able to draw on a variety of strategic analysis techniques to understand the macro environment and determine market attractiveness, target segments, go to market strategy and strategic partners. Good at developing segmentation models to understand attractive sub segments and determining se...