Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs. He has served as Associate Professor of Marketing at NSU since August, 2004 where he has spearheaded development of course-ware and instructed MBA classes on social media and content marketing.
After graduating with a degree in electrical engineering from the University of Notre Dame, Dr. Jim Barry completed an MBA in Marketing at DePaul University. Professor Barry received his DBA in Marketing from NSU.
Professor Barry's publications have appeared in European Journal of Marketing, Journal of Marketing Management, Journal of Personal Selling & Sales Management, Journal of Services Marketing, International Journ...
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content marketingsocial media marketingsocial videossocial mediaentertaining contentsocial media educationviral youtube videosemotional contentmobile marketingthought leadershipinfluence marketingwarm callingcustomer experiencesolomopersonasstorytellingaudience personasteaching social media2014 predictionsedutainmentsocial videohumorous advertisinghumorhumor in advertisingmid-funnel contentsocial media strategycontent engagementlegal blogssocial influencesideways marketingsales funnelsocial media influencecontenttimely contentrelevant contentuseful contentengaging contenttrusted contentadvocacyengagementaudience developmentsopcial mediainbound marketingsocial sales funnel
