Nova Southeastern University
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West Palm Beach, Florida Area United States
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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs. He has served as Associate Professor of Marketing at NSU since August, 2004 where he has spearheaded development of course-ware and instructed MBA classes on social media and content marketing.
After graduating with a degree in electrical engineering from the University of Notre Dame, Dr. Jim Barry completed an MBA in Marketing at DePaul University. Professor Barry received his DBA in Marketing from NSU.
Professor Barry's publications have appeared in European Journal of Marketing, Journal of Marketing Management, Journal of Personal Selling & Sales Management, Journal of Services Marketing, International Journ...
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content marketing
social media marketing
social videos
social media
entertaining content
social media education
viral youtube videos
emotional content
mobile marketing
thought leadership
influence marketing
warm calling
customer experience
solomo
personas
storytelling
audience personas
teaching social media
2014 predictions
edutainment
social video
humorous advertising
humor
humor in advertising
mid-funnel content
social media strategy
content engagement
legal blogs
social influence
sideways marketing
sales funnel
social media influence
content
timely content
relevant content
useful content
engaging content
trusted content
advocacy
engagement
audience development
sopcial media
inbound marketing
social sales funnel
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