Head of programme for Masters of Science in Strategic Event Management and Tourism Management and in International Hospitality Management at SKEMA Business School in France and Visiting Professor at FH Kufstein University of Applied Sciences, Mady has substantial professional experience in international business. Specialised in tourism: strategic marketing, e-marketing and business tourism. Fluent in 6 European languages and, through SKEMA, can work as a consultant, trainer and lecturer on strategic, academic as well as tactical projects.
Specialties: Competitive analysis, destination branding, stakeholder marketing, building and maintaining membership, promotional event organising (tra...
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