Nottingham, United Kingdom, european side United Kingdom
The Brandsmith | Name Father and Believer of "Lapidary Branding" | Author at BrandMAP Turkey
Advertising / Marketing / PR
Multidiciplinary education received; multi-field work experienced in different industries, several locations lived in; various friend met; different opinions observed... all those made me understand myself and my other selves in different human bodies.
I realised two major facts. First we are all much more similar than we can imagine; observe yourself and you will understand 80% of any human being and the rest is shaped by environmental factors.
The Second Fact; We -human beings- are created to be unique and eternal. If you can touch those through your offerings and communication, you can call it a day!
Therefore I perceive and approach branding as a lapidary work which would become an ...