Personal Information
Organization / Workplace
Mumbai Area, India India
Occupation
Analytics at Google
Industry
Technology / Software / Internet
About
I'm currently working for the analytics team at Axis Bank. My role here includes providing analytical insights for consumer lending products such as personal/car/small business/commercial vehicle loans etc.
Some of the business questions I try to address are :
Sales - How to increase sales ? Which customer to reach out to?
Product strategy - Which product to build and why?
Marketing Campaigns - Which channel is most effective? Who will respond to our offers?
Cross- sell: How to deepen an existing customer's relationship with us? How do we stop the customer attrition?
Customer Segmentation-What type of customers do we have?
Loyalty - How can we keep our customer happy?
Valuation models...
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