Manas Ranjan Rout
Personal Information
Organization / Workplace
Gurgaon, India, Haryana India
Occupation
Project Director-Emerging Economies
Industry
Advertising / Marketing / PR
Website
About
Functional areas of expertise:
o Market assessments, Value chain analysis, Market segmentation and so on
o Market entry strategy for Indian and MNCs; Marketing and Sales Strategy Planning
o Business Intelligence; Competitive assessments and benchmarking, Clinical research assessments
o Customer Intelligence; Perception studies including KOL assessments
o Mergers and Acquisitions; including identification and assessment of strategic alliance opportunities such as Sourcing, Distribution, Marketing agreement, Toll manufacturing, Joint venture and Acquisition and so on
o Location evaluation and site identification
o Technical customer satisfaction and audit programs
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