I have a MBA and am a certified Digital Researcher with foreign language proficiency in Mandarin, Japan, Cantonese and English. I possess deep expertise in digital marketing, media, commerce, mobile and social media trends. As the lead researcher for the Asia-Pacific region at eMarketer, I work with a team of APAC specialists to transform data on regional trends into meaningful insights for the company’s clients.
My strength lies in my ability to understand and contextualize data to provide valuable insights for eMarketer’s brand marketer, agency, media, and technology clients. I have excellent knowledge of hundreds of data sources including comScore, Nielsen, Experian Marketing Services...