Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
VP Strategic Planning
Industry
Advertising / Marketing / PR
About
MARCELLE N. SAPORTA
BRAND & SHOPPER MARKETING INSIGHTS STRATEGIST
Marcelle's job is taking new or mature brands to re-define relevance in marketplace. She searches for deep insight to build brands: signals of human activity to apply to growth strategies for clients’ branded initiatives. She pinpoints need-led strategies, designs integrated communications for varied platform messaging. Her global & multi-cultural experience unites a brand rather than splinter it across diverse markets or platforms.
Marcelle is a persuasive presenter, captivating writer, with focused presentations under her belt. Lived abroad, is fluent in three languages, and adaptability comes easy to her.
Experien...
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