Over 20 years of FMCG management experience in Sales and Consumer Marketing for leading multinational and family owned companies (Lever , Unilever – Bestfoods, Galina Blanca - Star, Numico, Danone, Isnardi) achieving brilliant results.
Playing key roles in different markets (Baby Food, Olive Oil, Tomato, Detergents, Toiletries , Hot Infusions, Cold sauces, Ice tea), all characterized by tough competition and high promo price intensity.
Managing different channels/customers as :
-Key global retailers (Carrefour , Auchan , Metro ,…)
-Local Italian retailers (Conad , Coop, …)
-Italian wholesalers
-Third party sales force to improve traditional retail coverage
-Ho.Re.Ca , Catering
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