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São Paulo Area, Brazil Brazil

Head of Marketing & Board Member

• Professional with strong academic background and 16 years of experience in Marketing and Communication in large multinational companies, such as Telefonica, McDonalds and Heineken. • Ability to develop effective business plans that combine strategies for building brand value in the long term with tactical actions to increase sales in the short term. • Solid knowledge of Branding and Communication tools: visual identity, naming, package design, sponsorship, content generation, social media, digital, events and PR activities. • Expertise in agency management to develop and deploy successful and integrated campaigns: advertising, digital/social networks, CRM, PR, promotions and in store ac...