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Stockholm, Sweden Sweden

Conversion Optimization, Web Analytics & AB Testing

Advertising / Marketing / PR

I define myself as a repented SEO specialist, who, after several years of intense multilingual SEO work has eventually found her true love in Conversion Optimization and Ab Testing. I am obsessed with Optimizing and I believe testing should be compulsory in every company. I don't like stubborn designers that prefer beautiful over converting as well as long and painful forms. I am convinced that not using the personal number lookup function in checkout forms should a crime persecuted by law as well as using fancy sliders in home pages. My dream is to fill the world with relevant Calls to Action. I think knowledge sharing and building a CRO culture are crucial to reach conversion matur...