ºÝºÝߣ

Greater New York City Area United States

Brand Strategist, East Coast Content Partnerships at AwesomenessTV and DreamWorksTV

Advertising / Marketing / PR

Unique ability to use data collection and analysis to formulate consumer insights and uncover specific passion points that drive behavior. Graduate of Syracuse University with majors in Advertising (S.I. Newhouse School of Public Communications) and Marketing Management (Martin J. Whitman School of Management). Research experience with MRI+, Simmons, LexisNexis, Google Analytics, Sysomos, Radian6, Google Analytics, Google Trends, SPSS, Kantar, Minitab, Qualtrics, Mintel, Crimson Hexagon, and Simply Measured. Specialties: Primary and secondary research, consumer journey mapping, brand and competitive analysis, social listening, qualitative and quantitative research VERTICAL EXPER...