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Greater Chicago Area, IL United States

Consulting Executive | Strategic Marketer | Author & Speaker

Consulting / Advisory

We work with executives of manufacturing and B2B services companies whose sales teams lack a compelling answer to “Why should I buy your solution from you—especially when you’re more expensive?” or “Lower your price or I’ll buy from someone else.” Marketwerks helps companies put their sales teams in a strong position to avoid or fight off customer pressure on price: • Using our VisibleValue(SM) approach, equip and train sales teams with persuasive messaging and marcom that attracts the right customers. • Build value into companies’ pricing methods—identifying and pricing hidden value that’s free or underpriced. • Escape an unfavorable position in a commoditizing market, by discovering