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Washington D.C. Metro Area United States

Performance Marketing CMO

Advertising / Marketing / PR

Everything I do is grounded in the tenets of classical direct response marketing. I believe that marketing is a science and, when approached as such, delivers the fastest path to success while creating loyal customers and consistently reliable profitability and growth. I have over 20 years of senior marketing leadership experience in the Internet, publishing, wireless and nonprofit sectors. I've developed and led new customer acquisition, upsell, and retention programs generating billions of dollars of revenue. I've built brand messaging strategies and quantitative brand awareness campaigns for both B2C and B2B companies. I've been responsible for building and executing marketing budget...