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Greater Chicago Area, il United States

VP Group Media Director/Director of Media Operations at Cramer-Krasselt

Advertising / Marketing / PR

My responsibilities include leadership for strategic development and communication planning; responding to new business pursuits; presentation for new business pitches and key accounts; management of client relationships; training and growth of department; analysis and recommendation of research planning and tracking tools and agency education of emerging media technologies. Key Achievements: • Changed the category conversation via a non-category-speak media strategy with the launch of pharmaceutical brand Rozerem • Lead for CareerBuilder’s media strategy resulting in increases in key performance metrics and brand buzz • Developed and executed Moen’s media strategy that led them