Marylouise Caldwell is a Associate Professor, Discipline of Marketing at the University of Sydney, Australia. She has a Bachelor of Commerce, 1st Class Honours, and a PhD in Marketing. Marylouise has a commitment to understanding consumer (dis)empowerment notably using the techniques of audio-visual story-telling to inform others of what facilitates or inhibits consumers physical, psychological and material well-being. Recent projects include a beauty contest for AIDS/HIV victims in Botswana addressing issues that reduce stigma/denial; the reintegration of adolescent consumers into society after spending pre-adult time in residential childcare centres. Commercial work has involved client...