This document discusses the history of attitudes towards entrepreneurship education and university business engagement in the UK since 1960. It describes how entrepreneurs became idealized in UK ideology from the 1970s onward. It also outlines the expansion of UK universities from the 1960s-70s, and the introduction of entrepreneurship education in the 1980s under Thatcher. The paper analyzes this historical context and presents case studies of three universities, examining how their histories shaped their engagement with businesses and approach to entrepreneurship education. It finds both opportunities and contradictions in attitudes, with engagement deepening understanding but also revealing barriers between academia and industry.