Deep knowledge of digital marketing activities: Display advertising, Search Engine Marketing, Affiliation Programs, Direct Email Marketing, Social Marketing and Mobile Marketing.
Particularly focused on Performance Marketing Campaigns, with good skills in strategic planning, web usability and optimization.
Ability to manage several ad serving and web analytics tools: DoubleClick (DART), Weborama, Google Analytics, Google Website Optimizer, Trackset, Google Adwords, Yahoo Search Marketing, RightMedia Exchange (Yeld Manager).