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Greater Denver Area United States

Dir, ALM Solutions Marketing

Technology / Software / Internet

All great sales and marketing begins with the right messaging and positioning. Great messaging begins with knowledge of your market, buyers, products, and competition. Brilliant messaging brings sales, marketing, and product management together under one banner, united and equipped to do battle in the marketplace. I create that messaging and use it to drive sales enablement, thought provoking content, and compelling marketing. Specialties: Product and solution marketing, software sales and sales engineering, software sales enablement and training, demo creation and strategy, SDLC and ALM process and tools expert.