With 20 years of marketing, advertising and sales expertise, in positions such as the Chief Marketing Officer of public-listed Singapore Post, Marketing Director of Sentosa, and a member of the Economic Branding Task Force and the Integrated Resort Selection Committee (Ministry of Trade & Industry),
Specialties: Possessing extensive experience in multi-dimensional programs required for consumer, corporate and stake-holder perspectives across geography.
Expertise in articulating unique propositions, channel management, event marketing, exhibitions, branding, market research and product development, coupled with a strong background in operations, strategic planning, resource acquisition ...