Max is currently the COO and Co-founder at Loot, a incentivized word-of-mouth marketing startup. He started his career in the commercial real estate industry. He was the head of digital and social media marketing at NAI Global; the world’s largest network of commercial real estate firms. He developed a comprehensive social media marketing strategy for the global brand, the 185+ member firms and for a majority of the 5,000 brokers. After working at NAI he joined CREOpoint, a technology company developing risk assessments and business intelligence for companies such as GE Capital Real Estate, Colony Capital, CB Richard Ellis, KPMG and W.P. Carey.