Aire is focused on providing an alternative credit score to consumers who have a thin file. These are consumers who have limited or no credit history - amazingly this is around 25% of the UK population (young adults, divorcees, ex-pats etc).
Given credit scores are a core foundation of modern banking, lending utilities, phone rental, insurance etc these consumers are at a significant disadvantage...and yet around half of them would be good credit risks if they could be credit scored.
Unlike the current FICO / Experian type models which use mainly linear regression models based on historical data (and thus needs all variables to be present if the score is not to drops signif...