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Senior Market Researcher, with around five years of experience in Quantitative – consumer marketing research across various industry verticals like Retail, Oil & Gas, FMCG, Finance, Agriculture, Media etc.

Expertise in in-depth strategic analysis of markets for current and planned products. Involved in designing the research process and instruments of information gathering as well as presenting the client with actionable recommendations. 

Detailed understanding of studies such as market mapping and segmentation, usage and attitude, product and concept test, brand equity,conjoint based card analysis etc. 

In depth knowledge of techniques for deriving importance like Jaccard analysis, Re...

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