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Born Frederick Jermell White in Jacksonville, Fl on Dec 15, 1983. Fred white has come a long way from the days of sharing a bedroom with his two brothers growing up in a middle-class African American family. 

Fred's fashion sense was apparent at an early age when he would purchase clothes with the money he earned working at his after-shcool job.

One would think that Fred attended fashion design school, but he actually studied business at Stillman College in Tuscaloosa, Alabama where he recieved a bachelors degree in Business Marketing. It was in the dorm rooms of this college where the first designs, ideas, and garmets were developed. 

In late 2003, Frederick J. White realized that 

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