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melishefner

Melissa Hefner

Personal Information
Organization / Workplace
Greater Denver Area United States
Occupation
Director, Account Strategy - North Central Region at Goodway Group
Industry
Advertising / Marketing / PR
About
Digital media strategy and execution Media planning and buying (display, video, mobile) Programmatic DSP's and DMP's (managed and self-service/in-house trade desks) Search Engine Marketing (SEM/PPC) DoubleClick for Advertisers (DFA) / DoubleClick Search (DFS) Web Analytics and Marketing Analytics Marketing optimization Internal & client education
Contact Details