Storytelling e Dati: vendere (o convertire) significa raccontare storie - KnowData16, Bologna, 18/11/2016
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This document discusses how storytelling can be used to engage customers through digital content and data collection. It explains that storytelling allows customers to imagine how a product could impact their life. It also discusses how collecting data from customer interactions with content across channels can provide insights into customers like their interests and profiles. This data can then be used to improve storytelling and tailor communications to individual customers.
Storytelling e Dati: vendere (o convertire) significa raccontare storie - KnowData16, Bologna, 18/11/2016
- 2. LO STORYTELLING RENDE AVVENTUROSA UNAUTO DI LUSSO
- 3. I BRAND STANNO DIVENTANDO EDITORI
- 4. COME NASCE LO STORYTELLING?
- 5. Perch辿 una pausa caff辿? 1. CONOSCERE IL CLIENTE
- 6. Perch辿 una capsula per il caff辿? 2. CONOSCERE A FONDO IL PRODOTTO
- 7. Conoscenza del cliente Conoscenza del prodotto CREA UNA STORIA + = 3. LO STORYTELLING CHE TRASFORMA LESPERIENZA
- 8. FARE STORYTELLING SIGNIFICA PERMETTERE A UN CLIENTE DI SOGNARE SU COME UN PRODOTTO AVRA UN IMPATTO NELLA SUA VITA! LO STORYTELLING SERVE AL CLIENTE
- 9. Friends and family Online TV Stores Print Media IL PROCESSO DI ACQUISTO CROSS CANALE
- 10. METTIAMO IL CLIENTE AL CENTRO DA MULTICHANNEL A OMNICHANNEL NON PI IL PRODOTTO DA MULTICHANNEL PRODOTTO CANALI CLIENTE A OMNICHANNEL PRODUCT CLIENTE CANALI PRODOTTO CONTENUT O POSSIAMO INTERAGIRE CON IL CLIENTE ATTRAVERSO I CONTENUTI CHE VISUALIZZA
- 12. TESTO Up until a decade ago, organic products were reserved for a relatively small class of consumers. This has changed dramatically over the past decade. Thanks to product lines like SuperBio, organic products are now available to and popular with the general public as well. Is it possible to produce organic food for everyone? SUPERBIO CAN REVOLUTIONIZE OUR WORLD VIDEO FOTO TITOLO CHE COS UN ASSET DIGITALE?
- 13. UN CONTENUTO PUO ESSERE UN SINGOLO ASSET
- 14. Up until a decade ago, organic products were reserved for a relatively small class of consumers. This has changed dramatically over the past decade. Thanks to product lines like SuperBio, organic products are now available to and popular with the general public as well. Is it possible to produce organic food for everyone? SUPERBIO CAN REVOLUTIONIZE OUR WORLD OPPURE UN INSIEME DI ASSET
- 15. UN CONTENUTO PUO ESSERE ADVERTISING
- 16. UN CONTENUTO PUO ESSERE UN INFLUENCER
- 17. Up until a decade ago, organic products were reserved for a relatively small class of consumers. This has changed dramatically over the past decade. Thanks to product lines like SuperBio, organic products are now available to and popular with the general public as well. Is it possible to produce organic food for everyone? SUPERBIO CAN REVOLUTIONIZE OUR WORLD SUPERBIO FARM ORGANIC PRODUCT COMPANY VISION COSA VOGLIO: RACCOGLIERE DATI UTILIZZABILI
- 18. Connect all your channels and automatically extract data from your content. ACTIVATE WEBSITE CAMPAIGNS STORES CRM MOBIL E E-COMMERCE Profile audience (anonymous and known) and understand their interests. COLLECT NAME CONTACT INFORMATION PROFILE ENGAGED WITH THE FOLLOWING INTERESTS ENGAGEMENT TIMELINE Get strategic data to support business decisions. Brand Identity Content Marketing Insight Selling Customer Experience ENGAGE LA CHIAVE: SONO I CONTENUTI STESSI CHE RACCOLGONO DATI
- 19. LO COMPRI DA TERZE PARTI LO COSTRUISCI CON IL TUO STORYTELLING OTTENERE UN PROFILO DEL CLIENTE
- 20. NAME CONTACT INFORMATION PROFILE ENGAGED WITH THE FOLLOWING INTERESTS Last access: 6 DAYS AGO From country: ITALY Number of accesses in last 60 days: 9 ENGAGEMENT CottonStyle Jewel Made in Italy Extra EU Fabric Made in EU Accesories Classic Material Trendy Casual dresses Material Product PARLARE PROPRIO CON QUEL CLIENTE
- 21. I CONTENUTI E I DATI SONO PROPRIET DELLA TUA AZIENDA. NON DI ALTRI. ALLORA USALI.
- 22. I CONTENUTI GENERANO DATI E I DATI MIGLIORANO LO STORYTELLING GRAZIE! TOMMASO.PITTARELLO@THRON.COM