Personal Information
Organization / Workplace
Edinburgh, United Kingdom United Kingdom
Occupation
Founder and CEO at deltaDNA
Industry
Technology / Software / Internet
About
Many years experience in driving customer understanding through data and analysis helping organisations to communicate with their customer intelligently and profitably.
As a Founder of deltaDNA, I am now applying my analytics experience to the games industry enabling player behaviours to be drive online game monetization.
deltaDNA helps game developers and publishers optimise their game revenues by collecting and analysing event data, predicting behaviours and delivering in-game messaging to increase revenues, improve virality and increase retention rates.
My previous experience was focused on helping organisations achieve industry best practice for their CRM strategies from an analyt...
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