As the vice president of strategy at ShopIgniter, I develop client strategies and advise in the product development of our analytics capabilities.
Previously, I managed product at Spruce Media, where I had to figure out what we should build, what order to do it in, and to make sure everyone is aware of what, why, and how. Spruce is focused on Facebook ad management and is a Strategic Preferred Marketing Developer for Facebook.
I also spent three years at Webtrends as the director of social products where I drove the development of social products and served as the social media thought leader for the company. I was responsible for the development of our Facebook Analytics as well as o...