In his 28-year career, Loustalot has been involved in nearly every facet of the golf business, including marketing technology, golf shop operations and course development. Prior to joining Digital Caddies , Loustalot was vice president of sales & strategic partnerships for Golf Channel/GolfNow, which operates the largest online tee time reservation system in the golf industry. Joining Golf Channel in 2008, Loustalot was instrumental in the growth and influence of GolfNow.com. With more than 4,000 participating courses, GolfNow is the Internet’s largest online reservations and revenue management platform. In 2010 more than 1 million golfers used the GolfNow.com service to book nearly five.