8. RESEARCH
5
8
丐弌丐亂 丼 丐丿
59%
丐丼 弌丕
36%
弌弌丐丐
32%
The lost art of loyalty: A key to business growth, Kingston University, 2013, http://eprints.kingston.ac.uk/25898/
亳亳仆 仍仂磿仆仂亳 从 仄舒仍仂仄 亳亠亶仍:
仄舒仍亶 VS 弍仂仍仂亶
12. 12
仂仍亳亠于仂 舒仆亳从仂于 仗仂亞舒仄仄 仍仂磿仆仂亳 舒亠 亟舒亢亠 于 弌丿!
Total US Loyalty Program Membership
Growth in Memberships, Select industry Sectors, US
丼仂 仗仂亳仂亟亳 于 仄亳亠?
31. 31
丱
仍ム亠于亠 仄舒从亠亳仆亞仂于亠仄亠舒仆亳从亳 仍仂磿仆仂亳, 亳仗仂仍亰亠仄亠 仄仂弍亳仍仆仄亳 仗仂亞舒仄仄舒仄亳 仍仂磿仆仂亳
a
b
c
亂乘
仗仂亞舒仄仄 仍仂磿仆仂亳
a
b
c
舒从仂仗亳亠仍仆亠 弍仂仆 亰舒 仗仂从仗从亳, 于亳亰亳, 仂亰于 亳 .亟.
Punch Card:9 舒仄仗仂于 (仍亠从仂仆仆) 仗仂仍亳 亰舒 仗仂从仗从, 10 仂于舒 仍亞舒 于 仗仂亟舒仂从
仂亟舒仂从 亰亟亠 亳 亠亶舒
:
1.亠 亳仗仂仍亰ム 舒亰仍亳仆亠 仗仂仂弍 于仂于仍亠亠仆亳 亳 束亳亞損 从仍亳亠仆仂仄.
2.亠 仗舒于仍ム 舒亳从仂仄
32. 32
SHOP KICK
仍亳亠仆 弍仂仆亳ム 亰舒 仗仂亠亠仆亳亠 仄舒亞舒亰亳仆舒 亳 亰舒 亳仆亠亠 从 仂仗亠亟亠仍亠仆仆仄 仂于舒舒仄. 亳仆亠舒从亳 -亠亠亰 仄仂弍亳仍仆仂亠 仗亳仍仂亢亠仆亳亠.
RESULTS:
6 Millions clients
5 billion kicks ($20 million) earned by users
7 million gift cards redeemed
50 million products scanned
30 million verified store strips
44% of users visited shopkickpartner stores more often after using the app.
53% have made unplanned purchases at a shopkickpartner store.
a
亂乘
仗仂亞舒仄仄 仍仂磿仆仂亳