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Greater Grand Rapids, Michigan Area United States

Public Relations Director

Michelle McSorley has more than 20 years experience in the field of public relations and communications. She began her career in Toronto at Optimum Public Relations where she rose through the ranks handling marketing communications campaigns for clients such as Maple Leaf Foods, Neilson Dairy, Novotel, Saturn Saab Isuzu and Nike. In 1996, Michelle left the agency to lead Nike Canada’s public affairs efforts. In this capacity, she implemented Nike’s philanthropic efforts and cause-related programs, drove employee communications plans, reshaped Nike’s issues management approach, and created public relations campaigns that demonstrated Nike’s leadership position while increasing awareness ...