With a passion for brands and a voyeuristic interest in consumer behaviour and how it affects brand development and it's ramifications, I still get a kick from developing engaging experiences, brands and everything in-between! Utilising digital to deliver innovation and transformation is what I've concentrated on in last 10+ years. Content, platform, service design, engaging eCRM and user engagement strategies. Priding myself on being able to understand any sector and audience with haste.
A good percentage of my work is specialising in structuring, developing and design of digital marketing teams. Integrated, multiplatform, omnichannel and digital marketing planning; creating market...