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Bristol, Bristol United Kingdom

Head of digital strategy & Freelance digital marketing consultant

Technology / Software / Internet

In the 9+ years I've worked digital marketing, one of the most important things I've discovered is that in this industry, you never stop learning. Modern digital marketing campaigns need to connect with consumers in many ways, from organic search to online video and social networking channels. Of particular interest to me is blending digital and real world marketing. There are so many ways that digital can be used to not only measure the results of real-world campaigns, but also enhance real world marketing tactics, such as experiential campaigns, by amplifying the message and taking it to a mass, but targeted audience. The real magic comes when you empower that audience to spread your...