Communicating effectively across cultural and linguistic borders
Mike is a copywriter, adaptation expert and advisor for cross-cultural matters in advertising. He is co-founder of Burton Münch & Partner World Wide Writers, one of Germany’s leading international translation and copy adaptation specialists. With his background as a simultaneous interpreter and spurred by an avid interest in advertising psychology he quickly steered his translation agency into the maelstrom of marketing & brand communications.
Equipped with excellent copywriting skills and the will to dig deeper, Mike and his team at BMPwriters help advertising agencies and corporations give their messages a cohesive inte...