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This is the first of a three part series that hopes to shed light on innovation and the future of the agency. The series will cover three areas; 1. The new rules of engagement: how the Internet has changed the way we innovate and think about creativity 2. Redefining talent: the recasting of roles and personal development within an agency 3. The economic engine: the slow death of the annual fee and what comes next. adobe, advertising, broadband, earned media, Facebook, flash, innovation, marketing, own media, paid media, play-ability, talk-ability, us-ability, videoRead less