Finovate 2013 Best of Show Winner. Developing a digital mobile experience that fundamentally redefines the traditional retail banking value proposition, distribution and business model. Tasked with creating the first downloadable financial wellness service providing real time feedback and advice to consumers around every aspect of their money.
Responsible for four key aspects of the business:
1 鈥� Product: defining the experience, generating detailed requirements and collaborating with technology, operations and customer service to ensure a high quality deployment that leverages the best of behavioral economics, gamification and social media to drive acquisition and engagement.
2 鈥�...
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