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Bucharest, Romania Romania

Business Partner & Solutions Manager at Xerox

Technology / Software / Internet

In 10 years’ experience in selling and market IT&C solutions through various distribution channels, I learned that a business need can find multiple answers. However, only the right one helps the business to be sustainable and to evolve. What I like most about the IT&C world is that every problem has a solution: a small hardware component in the right place, a complex software solution or a re-engineered business process. What matters the most is the problem to meet its solution. And this is my job. I enable technical functionalities as relevant business needs for decision makers and I market the product using marketing tools and strategies, driving awareness, converting leads, nurturing ...