ºÝºÝߣ

Greater New York City Area United States

Group Director, Marketing & Digital Strategy

Advertising / Marketing / PR

Mitsy is at heart an integrated marketer, planning omni-channel and digital-first customer experiences since 1999. She has deep background in Automotive, Financial Services, Tech, Retail, and Food & Beverage categories. Prior to Huge, Mitsy managed Brand and Advertising Planning, as well as digital research and advanced product strategy efforts, for the Lexus division of Toyota Motor Sales, USA. While there, she developed marketing strategy for major vehicle launches, including the Lexus RX, GS and CT, increasing market share for each of those vehicles in a very competitive market. Mitsy started her career at Digitas, working on trailblazing e-commerce and digital marketing for clients s...