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UX @ ESPN 
Prepared by: Mike McCoy, Lead UX Designer 
ESE Business Apps UX Team
Usability
Heuristics
Heuristics 
More: http://www.nngroup.com/articles/ten-usability-heuristics/
Goals 
• To create products that not only meet users’ needs but 
allow to achieve their goals.
Henry Ford on Listening to ‘Users’ 
More: http://www.nngroup.com/articles/first-rule-of-usability-dont-listen-to-users/
UX Designers
Contextual Inquiry
Task Analysis
Persona
Card Sorting
Sitemap
User Journeys
Sketching
Wireframing
Prototyping
Comp
Usability Testing
UX Evaluation

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