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Marketing leader with solid skills in online advertising, research, analytics, tracking and reporting.

9+ years experience with SEM – evaluating and improving CPA, CTR, Quality Score, CPC.

7+ years experience with SEO – optimizing pages, delivering improved organic rankings, improving on/off-site content and brand.

Experienced with Email Marketing, Offline Marketing, Social Media, Contextual Display Advertising, HTML/CSS, Analytics and Reporting

Well versed with online tracking tools such as Google Analytics, Bing AdCenter Analytics, Compete, Quantcast, and Google Trends.

Ability to work with all aspects of data analysis and strong user of SQL, Dreamweaver, Expert Excel 2010 and Pow

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