Loyaltyworks is an Atlanta, Georgia, United States-based company that administers, designs and develops employee incentive and rewards programs.Loyaltyworks focuses on non-cash incentives including merchandise, travel and sporting goods to motivate, recruit and retain employees. The company was founded by CEO Steve Damerow in 1976 and was formerly known as MMS Incentives. Loyaltyworks worked with Starbucks and Leading Hotels on their loyalty program campaigns in the early 2000s.