Geolocation -It's Everywhere!
?
0 likes?895 views
The document discusses geolocation and how it has evolved from GPS systems to now being integrated into smartphones, applications, and social media. Key applications that utilize geolocation are mentioned like Foursquare, Gowalla, and Facebook Places. Business opportunities around geolocation like reward programs tied to check-ins are presented. Finally, potential privacy and safety issues with public geolocation data are raised.
Geolocation -It's Everywhere!
- 1. GEOLOCATION¨C PROJECT IT¡¯S EVERYWHERE! DATE CLIENT SEP 26, 2010 MORRISS PARTEE, PODCAMP BOSTON5
- 3. Global Positioning System (GPS) First made available for consumers on May 1, 2000
- 4. using multi-billion dollar satellites to ?nd tupperware hidden in the woods Geocaching
- 5. Car Navigators (GPSr) I SAID TURN LEFT NOW! Relies on internal map, not connected to internet (until recently)
- 6. iPhones For the ?rst time, you and your location can be connected to the internet, instead of relying on the unit¡¯s internal maps Contextual and social
- 7. World 2.0 The vast information of the web is now tied to PLACE Through geolocation and social media, anyone can ¡°see¡± things previously invisible
- 8. Making the invisible visible QR Codes http://www.youtube.com/watch?v=FLJue7bfBTE
- 9. Making the invisible visible Augmented Reality http://michael-shirley.com/blog/2009/07/new-york-subway-augmented-reality-iphone-app/
- 10. geolocation apps
- 11. Brightkite One of the ?rst social- geolocation apps for iPhone
- 12. Sit or squat The ?rst TRULY useful geolocation app
- 13. Foursquare Reigning popularity champion Compete to become the mayor
- 14. Gowalla Can only check-in when actually there Stunningly gorgeous icons shown with your updates
- 15. Facebook Places NEW! As of LAST MONTH! 500 million people now have geolocation in their newsfeeds
- 17. Check in at your place of work Remind your friends about where you work
- 18. Reward your mayors Mayorship at one location gets privileges at all locations (Boloco)
- 19. Start-up businesses Topguest: Connecting your check- ins with your hotel reward program(s)
- 20. Start-up businesses Topguest: Connecting your check- ins with your hotel reward program(s)
- 21. Create a tour Reinforce that you have expert knowledge of your area
- 22. What can YOU create? Geolocation is in its infancy.... Get creative!
- 24. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413¡¤535¡¤0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter,