Commercially driven Performance Marketing professional focusing on Digital Marketing, Paid Media, SEO, Affiliate and Growth Marketing campaigns to drive lead generation and deliver measurable results across all digital channels. Owns social, search, organic SEO content, and paid media budgeting, forecasting, and planning to deliver effective multichannel campaigns against brand guidelines and attribution measurement model. Plans and Executes marketing campaigns driven by persona-insights, advanced analytics and A/B testing to drive intent, convert relevant audience and achieve ecommerce growth. Effectively combines content marketing, SEO, PPC paid search, paid social media marketing
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